Blogs or any other website on the Internet majorly focuses on gaining readers. And readership is built around consumable content. So, if you are one among them, then this post is for you.
Today we will take a look at various ways on how to gain the traction required for your blog.
Before I start, you need to make up your mind that traffic does not increase overnight and so do not get disappointed. And similarly search traffic is the only thing that you can bank up on. Traffic from social media can only be the spikes in your monthly graph.
1. Make your posts longer
To understand this, you need to know how search engines work. There is a factor called as authority that is used while ranking posts in search results. It is not an explicit entity, but rather a factor that explains the depth of knowledge of the topic.
Coming to our point, writing longer posts means that the website is a good source for the specific content. And so the authority of your post increases with respect to that specific topic. Try making a Google Search now about something very descriptive and checkout the first few links. You would be able to find that the post length would be somewhere around 2,000 words in each of the links.
Takeaway: Produce quality content and be very descriptive while doing so.
Keywords? Really? Wait, its long-tail keywords.
Long-tail keywords consists of three to four or more words patched together. For example, “How to do research in psychology” is a long tail keyword.
These keywords are useful because they help you in identifying your right audience.
If you have the keyword as “psychology”, it can draw visitors who not only wishes to do a research but also people who what to do some other things. This has two faces: You might think that you can target more people with single word keywords. And that is true to an extent, but as the internet is growing every now and then, there would be more and more websites talking about psychology and soon you would lose the race to be on top of search results.
And also, when you use short keyword and people visit your page only to find that it’s not the content they are looking for, increases your bounce rate. (Search engines also monitor your page’s bounce rate)
Suggested tools: UberSuggest, LSI Graph and Google Keyword Planner
3. Social Media Engagement
The era of Socializing is not yet over. With millions of people checking their social media accounts multiple times a day, it still remains to be a very powerful tool.
Make sure you have your own brand pages on all major social media sites, and it’s updated on a regular basis.
Additionally share links and images to make things more appealing. Using links can drive traffic to your website as well.
Using tools like buffer and hootsuite, you can automate your post sharing entirely. Quick Tip: Use analytics (preferably Google Analytics) to gather insights on how many users actually click on links and which social channel gives you more visitors.
4. Guest Posting
Guest posting isn’t dead. Only thing that is penalized by Google is flooding such posts with links to one’s own blog/website.
So, find blogs that accept guest posts. And most importantly, those blogs should be relevant to yours as well.
You can add one or two links in your guest post but not more. Certain blogs even limit links so that they are not penalized by search engines.
5. Dropping Comments
Comments captivate the readers from one blog to another. It also helps in making more friends in the blogging circle. This can go a long way since the interest is shared.
Make sure you drop a comment in the posts you read. You can include your blog’s URL if there is a Website field in comments. If not, it’s ok. But don’t add the link in the comment message itself as it becomes spamming. Plugins like Disqus do not allow you to add the URL but it can help you build relationships with other bloggers.
Things have gone out of control when it comes to YouTube. Most people find videos to be much more helpful than reading a post.
If possible, try to convert your posts to videos. You can also add the link to your post for a better understanding.
Tip: YouTube expects you to be consistent in publishing videos in order to gain some traction.
7. Content Marketing
Content marketing is a process of giving away something to the user in order to gain their attention. You can provide any kind of resource that would be useful for your readers.
Tip: Focus on list building also while marketing your content as it would help you in the long run.
8. Power of Email
Email is not yet dead. Every one of us use email at least a week, making it one of the best sources of traffic. As said in the previous tip, build an email list over time and send them mails, either weekly or monthly. The user who opens the mail might click on the links in it if they find it appealing.
This can happen anytime, maybe the same day you sent the email, or after a week, month or even after a year.
Deliver valuable resources through your Emails rather than just sending your recent posts. Addition of a small personal message would do wonders.
Additionally engage in forums such as Quora or Inbound to connect to a wide range of people. Make sure you don’t spam them with links. When you add your blog’s link in your signature, the reader would click on it if they find you to be knowledgeable.comments powered by Disqus